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The process of repeating a word or phrase tends to cement the message into the collective consciousness. To quote what is often attributed to Goebbels,

“If you repeat a lie often enough, it becomes the truth.”

Example of Propaganda: In this massive propagandistic effort in Rome, the word “Sì” forms the backdrop to Mussolini’s gargantuan head. The purpose is to emphasize consensus within the electorate.

Propaganda - Repetition - Palazzo Braschi Mussolini